Sustainable Consumption?

Capitalism is all around us. As we do know some good side of it, we more and more get to know the bad ones. Buying jeans and tank-tops that get worn out after some months no longer gives us pure excitement. There are new feelings inside of us. Feelings of guilt and worry. Pictures of collapsing factories and melting ice flashes through our brains. So, we have started asking us the question:

Can we really have it all?

Trying to make our dreams about consumption that doesn’t do damage to the world and it’s inhabitants, words such as organic and fair trade has entered our stores. If we buy this – then maybe we can keep on buying, and still be good people! Maybe even better people than we are if we decide that we don’t need that special müsli.

But are we, really?

Slavoj Žižek discusses the “delusion of green capitalism” and helps us to get confused. 

“You can remain just the consumerist because your altruistic solidarity with nature and the poor is included into the price.”

So by buying, we can be nice and cosy. But how about those resources – didn’t someone say they would end? Is this sufficient? Or do we need a space for action that actually has nothing, what-so-ever, to do with business and consumption?

Get even more confused by giving some minutes to this worth-watching video!

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